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Use conversion tracking only for actions you intend to report to your own Meta destination. Prepare the correct Pixel ID and authorized Conversions API token, and ensure your customer-data handling permits the reporting.
1

Save the destination

Open the agent’s Settings → Conversion tracking. Enter Pixel ID and the token in Conversions API token. Optionally enter Test event code (optional), then select Save.
2

Choose the action

Open a supported tool or booking service. Turn on Track as conversion and configure the event choices shown for Website and Messaging. If the switch is unavailable, check the destination settings first.
3

Save and verify

Save the tool, perform a harmless test of that action, and inspect the corresponding event in Meta. A saved destination alone does not prove an event was received.
When a token is already saved, leaving its field blank keeps it. Clearing Pixel ID and saving removes the destination. To stop tracking a particular tool, turn off Track as conversion and save that tool. Keep tokens in the dedicated secure field, never in knowledge, prompts, screenshots, or test examples. Testing the underlying tool can still change real records.