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Labels help your team organize conversations and can give the agent instructions for recognized situations. Creating, editing, or deleting labels requires Admin access. Team members with inbox access can apply or remove existing labels from conversations.

Create and configure a label

1

Open Labels

Open an agent’s Inbox, then select Labels in the toolbar. You can also open a conversation and select its label control.
2

Create the label

Select Create label. Enter a short, unique Name, such as “Refund request,” then choose a Color.
3

Configure automatic labeling

To let the agent apply the label, turn on Auto-label by agent and describe When to apply. Use a clear situation, such as “Customer asks to return a delivered item or requests a refund,” instead of relying on a single keyword.
4

Add optional agent instructions

Under Agent instructions, describe how the agent should behave when the label is present. Leave this blank if the label is only for organizing the inbox.
5

Save and test

Select Save. Test with one conversation that matches the rule and one that does not. A matching conversation shows the colored label beside its name and in the conversation header.

Apply or remove a label manually

1

Open the conversation

In Inbox, select the conversation you want to organize.
2

Open the label picker

Select the label control in the conversation header.
3

Change the assigned labels

Select a label to apply it. Select an applied label again to remove it. The conversation updates with the selected label chips.

Filter and arrange labels

1

Choose labels to filter

Select Labels in the inbox toolbar, then select one or more labels.
2

Choose how multiple labels match

When two or more labels are selected, choose Match any to show conversations with at least one selected label, or Match all to show only conversations with every selected label.
3

Reorder labels

Drag labels in the Labels menu into the preferred order. The saved order is reused in the inbox.
4

Clear the filter

Select Clear all to return to the unfiltered conversation list.
To change a label, open Labels, select its edit control, update the fields, and select Save.
Selecting Delete in Edit label permanently removes the label from every conversation. It does not delete the conversations.